PlanetLaundry Podcast
America’s #1 Resource for Vended Laundry News & Info
PlanetLaundry is the official publication of CLA and is trusted by thousands of laundry professionals to deliver the latest news and industry-specific topics.
‘AMP’ Up Your Business Marketing!
An Interview with American Marketing & Publishing Co-Founder Joline Staeheli Joline Staeheli is a co-founder of American Marketing & Publishing and has spent two decades in a range of operations, technology and marketing roles. Today, Joline leads AMP’s client...
When Competition Moves In…
How to Respond When a New Laundry Business Enters Your Market Bill Gates has carved into his desk a quote by Andy Grove, one of the founders of Intel. It states: “Success breeds complacency… complacency breeds failure.” This may sound strange or surprising, but there...
The Local Laundry Hub
For Many of Today’s Vended Laundry Owners, It’s No Longer a ‘Cash-at-All-Cost’ Business An exciting movement is taking hold within the vended laundry industry. More and more laundries are serving as community hubs, where giving back is as important as receiving....
Headlines
Wash with Wally: Increasing Labor Costs
I own three vended laundries, and I’m quite concerned about the $15 per hour minimum wage that’s being talked about more and more these days. I have three or four employees at each of my locations, and I’m paying those attendants $10 per hour. I don’t know how I would...
HappyNest Names Chief Revenue Officer
Laundry pickup-and-delivery service HappyNest has named Jeanne Hopkins its new chief revenue officer. Hopkins has 30 years of experience in marketing technology and data, with a reputation for building sustainable customer and team relationships while bridging the gap...
What’s Your Value Proposition?
Understanding and Leveraging This Concept Will Elevate Your Laundromat Business to New Levels of Success and Profitability What if I told you that you could increase your prices anywhere from 25 percent to 100 percent and end up with a stronger, healthier business....
Starchup, Laundry Locker Announce License Agreement
Starchup Inc. and Laundry Locker Inc. (dba DropLocker) have entered into a strategic agreement to license DropLocker’s patents and other intellectual property related to the storage, pickup and delivery of laundry, drycleaning and household items to lockers and...
Just Who Do You Think You Are?
It’s Not a Trick Question, But the Future of Your Laundromat Business Depends on the Answer Have you been to a Dollar Tree lately? Now there’s an organization that knows exactly what it is and who they want to be – and they’re proud of it. After all, just look at the...
Coming to Their Senses
Leverage the Five Senses to Impact Consumer Behavior As members of the human race, we all experience the world largely through our senses. And, by the way, so does the animal kingdom. However, unlike animals, we also boast well-developed intellectual skills that can...
New CLA White Paper: Creating a Successful Business Plan
The Coin Laundry Association has released its newest white paper, which focuses on how to create a comprehensive business plan for a laundromat operation. The main purpose of a business plan is to provide an entrepreneurial “roadmap,” as well as to set realistic...
Library Association Honors LaundryCares’ McChesney
The Association for Library Service to Children has named Elizabeth McChesney the 2021 recipient of its Distinguished Service Award. This honor recognizes individuals who have made significant contributions to library service to children and to the ALSC. McChesney...
Reaching Out to Today’s ‘Omni-Shopper’
How to Unify Your Business’ Online and Offline Experiences We’ve been living in an “omni-channel world” for a while now. What does that mean? It means your customers aren’t just looking you up online or finding your ad and making a decision. They’re looking everywhere...
PlanetLaundry Podcast, Episode 19: “How’s Business” with the Laundry Doctor
In this episode, Brian Wallace, President/CEO of the Coin Laundry Association interviews Jeff Gardner, the Laundry Doctor. You may recognize Jeff as a regular columnist in PlanetLaundry. Jeff is a laundromat owner, pickup-and-delivery business operator, and...
Biden Adjusts PPP Rules in Favor of Small Businesses
President Biden changed the main U.S. COVID-19 aid program for small businesses this week in an attempt to reach smaller businesses and sole proprietors left behind in previous rounds of aid. For two weeks, starting on February 24, the Small Business Administration...
Alliance Laundry Systems to Acquire PWS
Alliance Laundry Systems has announced that it is acquiring the distribution assets of PWS Inc., the largest distributor of Speed Queen equipment and replacement parts in North America. The deal is expected to close in March. PWS opened in 1968 and maintains offices...
SPONSORED CONTENT
This Month's Issue
- Tech on the Rise: How Operators Are Using Innovation to Run Smarter, Faster Laundromats: From AI phone systems to real-time data tracking, operators and suppliers share how technology is reshaping the modern laundry business and what’s coming next.
- Business Profile: Delivering a Superior
Laundry Experience - Member Spotlight: Rick Rome –
Innovating Laundry, One Customer at a Time - Guest Column: How AI Changed Google Reviews (What Laundromat Owners Need to Know)
- And More…
THE LATEST ON LAUNDROMATS
Industry News
Whirlpool VP Named ‘Corporate Women’s Champion’
Seramount recently named Whirlpool Corp.’s Vice President of Channel Sales and Marketing Lynn Moersch its 2022 Corporate Women’s Champion, as part of Seramount’s Women of Excellence program. Moersch was honored for her outstanding leadership and business success, as...
City Officials Tour New Speed Queen Franchise
Although open just over a month, California’s first Speed Queen Laundry franchise, located in Long Beach, recently attracted attention with visits from a pair of city officials. The store played host to visits from Long Beach Mayor Robert Garcia and Long Beach...
Clean Rite Locations to Host Free Summer Storytimes Throughout the Bronx
This summer, six Bronx-based Clean Rite Centers will host family storytimes, led by the New York Public Library. The partnership between Clean Rite and NYPL is part of a nationwide movement to bring learning to local laundromats – and, in this case, to specifically...
Jobs Report: Unfilled Openings Abound
According to the National Federation of Independent Business’ monthly jobs report for May, the labor shortage continues to be a challenge for small businesses, with 51 percent (seasonally adjusted) of owners reporting job openings they could not fill in the current...
Franchise Development Veteran Joins Tide Cleaners
Tide Cleaners has announced Bill McCane as its new vice president of franchise development. Prior to joining Tide, McCane worked for a number of prominent franchisors with roles in franchise operations, product marketing and business development. Most notably, he...
FROM YOUR FAVORITE INDUSTRY EXPERTS
Columns
The Laundry Doctor
Warming Up to Cold Calls
Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...
The Business Mind
Down to a Science
Five Research Findings That Can Jumpstart Your Marketing Strategy As small-business owners, you most likely write your own advertising. And, if you have no formal training or experience in copywriting, I'm willing to wager that you use what is referred to as a...
Wash With Wally
Wash with Wally: Built Detergents, Dryclean-Only Garments and More…
If a customer comes in with a drop-off laundry order and there are clearly some garments in the bundle that should be drycleaned, how should I handle it? What if the customer insists that I should just wash them? It's up to your customers if they want to ruin their...
Viewpoint
Clean 2015 Attendance Tops Previous Show
Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...
Digital Marketing
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Strategic Corporate Allies Program
Our Strategic Corporate Allies support CLA’s mission through advocacy, education, and innovation to strengthen the industry, advance our members’ businesses, and prepare the next generation of laundry professionals for the future.
Interested in becoming a Strategic Corporate Ally of CLA? Contact President & CEO, Brian Wallace via email at [email protected] or call (630) 491-0499.
