Columns
The Laundry Doctor
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Wash With Wally
Wash with Wally: Stocking Your Wash-Dry Fold Business
Originally posted - Jun 01, 2012 What types of cleaning products and other items are required for me to have what you would consider a fully stocked wash-dry-fold arsenal for my attendants? Basically, to start a wash-dry-fold service, you need bagging supplies -...
Wash with Wally: Too Much Fabric Softener?
Originally posted - Mar 10, 2014 I do a great business in drop-off laundry. The problem I'm having is that my attendants are overusing the liquid fabric softener in an effort to make the clothes smell good. I even gave them measuring cups, but that haven't seemed to...
Wash with Wally: Fire-Damaged Dryers
Originally posted - Sep 16, 2013 I have a huge problem with my insurance company. I had a dryer fire, in which half of my dryers were totally destroyed. The other half had minor heat damage, but a lot of smoke and stain damage. The problem I'm having is that the...
The Business Mind
Take a Chance
Originally posted - Apr 12, 2013 "If we listened to our intellect, we'd never go into business because we'd be too cynical. Well, that's nonsense. You've got to jump off cliffs all the time and build your wings on the way down." - Annie Dillard, American author and...
The Cost of Being Wrong
Originally posted - May 29, 2012 A fellow hands me a bag containing six marbles - five of the marbles of white and one is black - and he asks me to blindly draw a marble from the bag. If it's white, he says he'll pay me $20; however, if the marble is black, I must pay...
Stay Tuned
Originally posted - Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the world....
Viewpoint
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Digital Marketing
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