Columns
The Laundry Doctor
Tiering Up
Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...
Control Your Own Destiny
Originally posted - Oct 08, 2013 In last month's column, I wrote about the five biggest mistakes you can make when running your drop-off laundry business. One of the pitfalls I warned against was letting your employees work for themselves – essentially allowing your...
Uniformity
Originally posted - Oct 06, 2014 Many laundry owners looking to add commercial work to their service menu often fail to consider a fairly simple and yet quite lucrative type of account – company uniforms. Yes, it's true that the large commercial cleaners have been...
Wash With Wally
Wash with Wally: Replacing Old Washers, Installing Tankless Water Heaters and More…
I’m in the process of replacing my old washers with new energy-efficient units. What are the advantages and disadvantages of these new machines, and will I really save money on my utilities? Yes, you will save money on your utility costs. The new washers have more...
Wash with Wally: Vetting a Laundry Purchase, Eliminating Rinse Cycles and More…
The price of water in my area is ridiculously high and still rising. My washers are set to offer a pre-wash, a wash and three rinses. But I’m thinking of eliminating either the pre-wash or one of the rinse cycles. What do you think? My first thought would be to...
Wash with Wally: Tackling Oil and Grease, Cleaning Cuffs and Collars, More…
We have a customer who needs to clean very oily, greasy clothes from oil field workers. What detergent or other chemicals are needed to do this job properly? There’s are a couple of key factors to removing oil and grease from garments, especially if those stains...
The Business Mind
Get ‘Psyched’ Up!
Here Are Five Fascinating Psychological Tidbits to Help Strengthen Your Business Mind… And Boost Your Laundry Operation Having a few degrees in psychology, I tend to be curious about human behavior – especially within the business world. And I’m a...
‘No Tears in the Writer, No Tears in the Reader’
Current Research into the Human Brain Has Begun to Explain How and Why Customers React to Marketing Messages in the Way They Do "As regarding advertising, you've got to say it in such a way that people will feel it in their gut, because if they don't feel it, nothing...
Did You Hear the One About… ?
Here Are Three Examples of the Many Business Lessons That Can Be Derived From Everyday Humor Over the years, I've noticed that instructional philosophies on life and business are very often hidden within humor and jokes - and these "lessons"(as well as the amusement...
Viewpoint
A Time to Reflect A Time to Move Forward
Originally posted - Dec issue/2012 As I write this column in late October, it seems to be more of a time of positive activity than a time of reflection. I just recently returned from the Coin Laundry Association's Excellence in Laundry Conference in Palm Springs. And,...
Open for Business
Originally posted - Jan issue/2012 You've searched far and wide for that perfect laundry location or undervalued existing laundromat. You've met with every distributor and examined each manufacturer's spec sheets with a fine-toothed comb before selecting your new...
Help Your Staff Help Your Business
Originally posted - Aug issue/2012 Winning customer service is your self-service laundry's best competitive advantage. It's the lifeblood of any business. In fact, you can offer promotions and slash vend prices to bring in as many new customers as you want, but unless...
Digital Marketing
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