Columns
The Laundry Doctor
Warming Up to Cold Calls
Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...
Reflecting on Injecting
Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...
The Doctor Will See You Now….
Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...
Wash With Wally
Wash with Wally: Built Detergents, Dryclean-Only Garments and More…
If a customer comes in with a drop-off laundry order and there are clearly some garments in the bundle that should be drycleaned, how should I handle it? What if the customer insists that I should just wash them? It's up to your customers if they want to ruin their...
Wash with Wally: Using Ozone, Removing Blood Stains and More…
I own a store in a town that has a total of eight self-service laundries, and every one of them offers free dry. I'm tired of raising prices on my washers every time expenses go up, while my drying remains free. My customers are overloading the washers and...
Wash with Wally: Cloth Napkins, Throw Rugs and More…
I have a commercial client who wants my store to take over the cloth napkin laundry service for his Italian restaurant. I’m not sure what is required to perform a quality service for this specific account. The napkins are red and often will have oil and other food...
The Business Mind
Down to a Science
Five Research Findings That Can Jumpstart Your Marketing Strategy As small-business owners, you most likely write your own advertising. And, if you have no formal training or experience in copywriting, I'm willing to wager that you use what is referred to as a...
On Your Best (Financial) Behavior
How Understanding Behavioral Economics Can Help You Make Better Financial Decisions Have you ever heard of behavioral economics? If not, you have now! But what exactly is it? In a nutshell, behavioral economics can best be defined as how our individual psychology and...
Lessons Learned From Life’s Superstars
Here’s How to Apply Examples Set by Extraordinary Individuals to the Successful Operation of Your Laundry Business Over the decades during which I’ve been curiously roaming this planet, I have been indeed fortunate to have encountered and known some truly...
Viewpoint
Clean 2015 Attendance Tops Previous Show
Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...
Tech Talk: Streamlining Operations Through Technology
The first day of Clean 2015 in Atlanta wrapped up with a standing-room-only presentation by Brian Henderson, who serves as operations manager for Liberty Laundries, his family's three-store chain based in Tulsa, Okla. This packed educational session was held in the...
Clean 2015 Attendees ‘Flip’ for Store Renovation Educational Session
Coin Laundry Association President and CEO Brian Wallace welcomed nearly 350 attendees to the organization's first educational seminar of Clean 2015 at the Georgia World Congress Center in Atlanta. Dubbed "Flip My Laundry," the session was an in-depth look at three...
Digital Marketing
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