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The Laundry Doctor
Reaching the ‘Finish’ Line
Originally posted -Mar 01, 2013 There are several ways to bridge the gap between doing "traditional" wash-dry-fold at your store and taking it a step further to offer your customers a more finished laundry product. A lot of laundry owners have bridged that gap by...
The ‘Inn’ Crowd
Originally posted - Nov 16, 2012 One of the most profitable and high-volume commercial accounts a self-service laundry owner can acquire is a small hotel. Typically, such accounts are 20- to 45-room hotels that may or may not have their own laundry facilities – and...
Plan Your Work… Work Your Plan
Originally posted - Jul 18, 2014 When I first got into the laundry business, I was skeptical as to whether or not I needed to write a business plan. However, it was something the SBA required (or at least strongly encouraged), so I went through the process of creating...
Wash With Wally
Wash with Wally: Drop-Off Drycleaning, Scented Detergents and More…
I service a commercial account that has just purchased some rather inexpensive, polyester table cloths that wrinkle when washed. Even the client admits that she bought an inferior product.We pre-treat these items, wash them in warm water with Tide (no bleach or...
Wash with Wally: Removing Commercial Laundry Stains and More…
I own a successful coin laundry in a small town in the Midwest. One of my promotions is giving my customers free detergent - all they need Monday through Friday. The problem I have is that some of the customers use too much of the detergent and over-suds the washers....
Wash with Wally: Calculating Folding Space, Competing for Employees, More…
Is there some formula or rule of thumb that would guide me as far as how much folding space I should provide for my customers? According to most vended laundry industry data, three square feet of folding space for every dryer pocket in your facility is considered to...
The Business Mind
Creating a Buzz
Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...
Unchained!
Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...
Back by Popular Demand
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...
Viewpoint
Get Involved… Stay Involved
The year is quickly coming to an end. The time seems to go faster and faster each year. As you reflect back on the goals you set out to accomplish this year, did you meet or exceed them? Did you do what you said you were going to do? It's never too late to set goals...
Lease Negotiation: Mistakes to Avoid
When putting together your self-service laundry business, the lease is one of the most important pieces of the puzzle. Here are some of the most common – and dangerous – pitfalls to avoid when hammering out your next laundry lease: • Failure to secure exculpation of...
Iowa Laundry Owners Get a Big Raise
"Is this heaven?" "It's Iowa." "Iowa? Could have sworn it was heaven…" – "Field of Dreams" (1989) While the specters of baseball players past may have confused Iowa for heaven in the movie, you wouldn't blame Hawkeye laundry owners for thinking they're living in the...
Digital Marketing
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