Columns
The Laundry Doctor
At Your Service
Originally posted - Jun 03, 2014 Last time, I discussed some of the questions you should ask your wash-dry-fold customers in order to best process their laundry. In this article, I'd like to take that customer service topic a bit further and talk about training your...
The Doctor Will See You Now….
Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...
Stain Removal: Back to Basics
Originally posted - Aug 27, 2014 I get calls from laundry owners every week, asking a number of questions about different ways to enhance their drop-off laundry businesses. However, the most common queries I receive revolve around stain removal. So, let's go back to...
Wash With Wally
Wash with Wally: Removing Paint Odors, Tackling Mystery Stains and More…
I have a commercial account with a paintball company. However, I'm having trouble removing the odor of the oil-based paint from the towels. Do you have any suggestions? Most of the paintballs used today are not oil-based. Some manufacturers use vegetable oil, but most...
Wash with Wally: The Importance of Rinse Cycles
Due to the high cost of water, I recently eliminated the last two rinses on all of my washers. My machines are now set to deliver a prewash, a wash cycle, and one rinse cycle. Did I make a mistake, or is everyone doing this these days? Honestly, I don't know of any...
Wash with Wally: Increasing Store Capacity, Removing Musty Odors, More…
I'm having trouble removing a musty odor from some of my drop-off customers' garments. What's the problem, and more importantly what's the solution? Most likely, the problem is with the materials that are being used by the garment manufacturers. Today, most cotton...
The Business Mind
Taking the Scientific Approach
How to Leverage Today's Neuroscience Research When Running Your Laundry Business The world of science is ablaze - hotter than ever before in recorded history. Modern-day research is uncovering useful and practical information at supersonic speed in so many areas. For...
Tell Your Story
How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...
Pulling the ‘Trigger’
Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...
Viewpoint
Investing in Customer Service Yields Real Value
"The customer is always right." - Marshall Field When I cite the quote above about the customer always being right, you might be quick to caution "you haven't been to my laundromat!"Well, I see this well-worn adage as aspirational, if not requiring some suspension of...
Let’s Build on the Many Successes of 2015
As we head into 2016, I'd like to reflect on some of the successes of 2015. In my mind, the greatest accomplishment of 2015 was the Coin Laundry Association's revitalization of its LaundryCares Foundation. As many of you know, LaundryCares has been around since 2006,...
One Woman’s Laundromat Journey
Sometimes, it's about being in the right place at the right time. I grew up in Foster City, Calif. And my favorite restaurant was in a local shopping center there, which was located adjacent to a rundown laundromat. In 1996, through the grapevine, I discovered that...
Digital Marketing
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.