Columns
The Laundry Doctor
At Your Service
Originally posted - Jun 03, 2014 Last time, I discussed some of the questions you should ask your wash-dry-fold customers in order to best process their laundry. In this article, I'd like to take that customer service topic a bit further and talk about training your...
There’s New Business Right Under Your’s Feet
Originally posted - Jul 25, 2012 If you're considering adding some commercial work to your store's self-service business or if you're already servicing some commercial accounts, one of the most often-overlooked niches of the commercial segment are walk off floor mats...
For Rent
Originally posted - Mar 16, 2012 One aspect of the commercial laundry business with which many self-service laundry owners have had great success - and a segment of the drop-off laundry category that all operators should at least consider - is linen rental. Basically,...
Wash With Wally
Wash with Wally: Removing Paint Odors, Tackling Mystery Stains and More…
I have a commercial account with a paintball company. However, I'm having trouble removing the odor of the oil-based paint from the towels. Do you have any suggestions? Most of the paintballs used today are not oil-based. Some manufacturers use vegetable oil, but most...
Wash with Wally: The Importance of Rinse Cycles
Due to the high cost of water, I recently eliminated the last two rinses on all of my washers. My machines are now set to deliver a prewash, a wash cycle, and one rinse cycle. Did I make a mistake, or is everyone doing this these days? Honestly, I don't know of any...
Wash with Wally: Increasing Store Capacity, Removing Musty Odors, More…
I'm having trouble removing a musty odor from some of my drop-off customers' garments. What's the problem, and more importantly what's the solution? Most likely, the problem is with the materials that are being used by the garment manufacturers. Today, most cotton...
The Business Mind
Taking the Scientific Approach
How to Leverage Today's Neuroscience Research When Running Your Laundry Business The world of science is ablaze - hotter than ever before in recorded history. Modern-day research is uncovering useful and practical information at supersonic speed in so many areas. For...
Tell Your Story
How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...
Pulling the ‘Trigger’
Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...
Viewpoint
Investing in Customer Service Yields Real Value
"The customer is always right." - Marshall Field When I cite the quote above about the customer always being right, you might be quick to caution "you haven't been to my laundromat!"Well, I see this well-worn adage as aspirational, if not requiring some suspension of...
Let’s Build on the Many Successes of 2015
As we head into 2016, I'd like to reflect on some of the successes of 2015. In my mind, the greatest accomplishment of 2015 was the Coin Laundry Association's revitalization of its LaundryCares Foundation. As many of you know, LaundryCares has been around since 2006,...
Get Involved… Stay Involved
The year is quickly coming to an end. The time seems to go faster and faster each year. As you reflect back on the goals you set out to accomplish this year, did you meet or exceed them? Did you do what you said you were going to do? It's never too late to set goals...
Digital Marketing
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