Columns
The Laundry Doctor
Talk to Your Customers
Originally posted - May 16, 2013 A topic that has been causing some buzz within the self-service laundry industry in recent years is online marketing. And with good reason - it works! Therefore, this month, I'd like to discuss promoting your laundry business online -...
Making the Call
How to Prepare for Sales Calls with Potential Commercial Clients In my last column, I discussed some of the profitable niches available to self-service laundry owners within the vast realm of commercial laundry accounts. This time, I'd like to follow up on that...
Find Your Niche
Take Advantage of Large Commercial Laundries Inherent Weaknesses to Develop Your Own Commercial Accounts Business Having just returned from this year's Clean Show in Atlanta, I was encouraged by the number of self-service laundry owners who introduced themselves to me...
Wash With Wally
Wash with Wally: Treating Smoke-Damaged Garments
I’ve been approached by an insurance company to launder clothing and bedding that has been damaged by smoke from house fires. Before I accept the offer, I was wondering if smoke-damaged clothing requires any special care. Also, is there any special way to treat...
Wash With Wally: Chorine Bleach and Wash-Dry-Fold
I have a successful wash-dry-fold business at my three laundries. I let my attendants do the washing their own way; as long as the customers are happy with the results, I don’t interfere. However, I have question regarding the use of chlorine bleach. None of my staff...
Wash With Wally: Vend Pricing, Flooring Options, and More…
I want to increase the vend prices on my washing machines. What is the best method for making these changes? The best way to increase your washer prices is to raise the pricing on one size of washer at a time. For example, increase the cost of your 50-pound machines...
The Business Mind
Head ‘Em off at the Pass
Use Preemptive Marketing to Outshine Even Your Toughest Competition Are you are sitting down? I hope so, because what I am about to relay to you may be the single most amazingly powerful marketing technique anyone could ever use. Yet… I have never seen it done in the...
Better Living Through Science
Four Research Findings Sure to Benefit You and Your Laundry Business With an advanced degree in clinical psychology and being a member of the American Psychological Association, I am a regular reader of a number of technical journals in the field. Not surprisingly,...
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth." – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...
Viewpoint
Excellence in Laundry: The Speakers Speak Out
In advance of this year's Excellence in Laundry Conference, PlanetLaundry has interviewed all three of the event's business presenters. Here are a few excerpts from those past interviews, as well as perhaps a look at what the future may hold for today's self-service...
Unlocking Doors of Opportunity
CLA Hosts Third Excellence in Laundry Conference in Southern California In 2012, the Coin Laundry Association hosted the first-ever Excellence in Laundry Conference. It was a unique event that brought some of the self-service laundry industry's most successful...
Excellence: At a Glance
Here's a look at the complete Excellence in Laundry Conference schedule, including times and locations: Tuesday, May 17, 2016 6:00 p.m. to 7:30 p.m.: Welcome Cocktail Reception (Casa Elar, Ojai Valley Inn & Spa) Wednesday, May 18, 2016 7:00 a.m. to 8:00 a.m.:...
Digital Marketing
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